Toby Price is already enshrined as a Dakar Rally legend on two wheels, a double winner who's become a familiar, much-loved figure in the great race as he speeds across the rocky dunes at 120km on his KTM with his mighty mullet flowing.
But one of Australia's most formidable sportsmen is getting fed up of his recent near misses in the Saudi Arabian desert and is hoping an upturn in luck may help him to that elusive hat-trick of titles when the 46th edition kicks off in Alula on Friday.
Last year's agonising loss still lingers with the 36-year-old Red Bull KTM rider, who ended up missing out on victory after more than 44 hours in the saddle by the narrowest-ever margin - just 43 seconds.