You don’t need be particularly versed in the latest buzzed-about beauty ingredients to be familiar with collagen.
The protein is considered the most important structural component in the skin for a youthful complexion, acting as scaffolding for firming, smoothing and elasticity. But here’s the kicker: it is reported that from as early as 25, production starts to decline from around one per cent a year, and they only plummet as you get older.
