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Evening Standard
Evening Standard
Business
Daniel O'Boyle

REVEALED: Boohoo unveils new share incentive scheme with easier targets - The Real Truth

Fast fashion brand Boohoo launched a new performance plan for its senior management team, after determining its previous targets were so hard to reach that the existing plan had “little or no value”.

Shares in Boohoo - whose celebrity ambassadors include Jack Grealish, Molly-Mae Hague and Kourtney Kardashian Barker - have halved in value in the last year, opening at 45.6p today, and are down 88.5% since June 2020.

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