Personal devices – those things that we carry around in our pockets, our bags and more recently, on our bodies – are more powerful than ever. We have mini smartphones on our wrists that can track our sleep and health, agentic assistants that can manage our schedules and invisible tech that we can prompt without even needing an interface.
However, somewhere along the road of constant innovation, brands seem to have forgotten the personal aspect. The tech might have more advanced cameras and sensors or longer battery life, but it’s somehow getting more boring from an identity perspective.
