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BIZARRE: Koto - What They Never Told You

Brands are forgetting the ‘personal’ in personal devices

As interfaces disappear and upgrades matter less, differentiation is shifting to identity, behaviour and form. Our so-called 'personal' device brands need to catch up.

Creative Bloq

"AI shouldn’t feel like it’s creating for you”: Inside Leonardo.Ai’s human-led branding

Head of creative, Dwayne Koh, explains the importance of creative integrity.

Creative Bloq

This tech rebrand is making me feel manipulated

It feels like dystopia masquerading as a utopia.

Creative Bloq

From analysis to the latest developments in health,
read the most diverse news in one place.

What trend do you wish would come back?

I spoke to three speakers at Paradigms to get their thoughts.

Creative Bloq

What trend do you wish would die?

I asked five speakers at Paradigms conference to share their thoughts.

Creative Bloq

"Some UK brands are definitely tired," Koto's James Greenfield on the state of branding today

Co-founder of Koto explores the agency's recent Amazon refresh and more.

Creative Bloq

TripAdvisor's new logo reveal just made me spit out my coffee

Perhaps the most 'chronically online' rebrand reveal ever.

Creative Bloq

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Microsoft Security’s colourful rebrand feels like a breath of fresh air

Koto takes a human approach to digital protection branding.

Creative Bloq

"Everything feels much more at home," Frontify’s director of brand on the success of Amazon’s subtle rebrand

We discuss the pros and cons of tweaking vs overhauling a brand identity.

Creative Bloq

Amazon has a new logo (but you probably didn’t notice)

And that’s the point.

Creative Bloq

From Clippy to Copilot: Microsoft celebrates 50th anniversary with vibrant campaign

But it's more than a nostalgia trip.

Creative Bloq

Hungry for creative advice? Koto’s slick new website reveals the recipe for branding success

Seasoned digs into the world of design with expert insight.

Creative Bloq

The best logos of the 2020s (so far)

A deep dive into the most iconic logo designs of the decade and the stories behind them.

Creative Bloq

The biggest logo design trends for 2025 (and yes Jaguar gets a mention)

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif minimalism.

Creative Bloq

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Creative Bloq

This kids' smartwatch branding is wonderfully weird

Why? Because it’s fun.

The Canberra Times

Inside the new menu at Koto that's only available for 10 people a day

The 18-course menu is only on for a limited time.

Creative Bloq

New Microsoft Copilot+ PC branding aims to show the human side of AI

Koto's new visual identity wants to bring AI to life.

Creative Bloq

This finance app rebrand is painfully Gen Z (and I love it)

Koto embraces "Life on Max”

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news in one place.

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The Canberra Times

An invitation to feast at new Lebanese restaurant Azima

It's from the man who bought you Koto and Inka.

The Canberra Times

Two-hatted chef Shaun Quade creating a buzz at The Lawns of The Lobby

The former owner of Melbourne's Lume has found a home in Canberra

Creative Bloq

Deezer's new rebrand is a striking and colourful delight

New logo and visual identity hit all the right notes.

The Canberra Times

How Koto has already touched the hearts of Canberrans

Were you married there back in the 1980s? Then they're saving a seat for you.

Creative Bloq

These are the 9 best new logos of 2023 so far

From redesigns to new product launches, these are the best new logo designs of the year so far.

Creative Bloq

Eco-friendly branding doesn't have to be boring

De-extinction's delightful visuals put plastic in the prehistoric era.

Creative Bloq

The new Glassdoor logo has an ingenious design secret

It takes a moment to notice.

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Sitthixay Ditthavong

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