Koto’s new type foundry is redefining the rules of font design CcType is all about quality over quantity. Creative Bloq · Jul 9
Brands are forgetting the ‘personal’ in personal devices As interfaces disappear and upgrades matter less, differentiation is shifting to identity, behaviour and form. Our so-called 'personal' device brands need to catch up. Creative Bloq · Apr 30
"AI shouldn’t feel like it’s creating for you”: Inside Leonardo.Ai’s human-led branding Head of creative, Dwayne Koh, explains the importance of creative integrity. Creative Bloq · Feb 18
This tech rebrand is making me feel manipulated It feels like dystopia masquerading as a utopia. Creative Bloq · Feb 14
What trend do you wish would come back? I spoke to three speakers at Paradigms to get their thoughts. Creative Bloq · Oct 28, 2025
What trend do you wish would die? I asked five speakers at Paradigms conference to share their thoughts. Creative Bloq · Oct 26, 2025
"Some UK brands are definitely tired," Koto's James Greenfield on the state of branding today Co-founder of Koto explores the agency's recent Amazon refresh and more. Creative Bloq · Sep 20, 2025
TripAdvisor's new logo reveal just made me spit out my coffee Perhaps the most 'chronically online' rebrand reveal ever. Creative Bloq · Jul 3, 2025
Microsoft Security’s colourful rebrand feels like a breath of fresh air Koto takes a human approach to digital protection branding. Creative Bloq · May 30, 2025
"Everything feels much more at home," Frontify’s director of brand on the success of Amazon’s subtle rebrand We discuss the pros and cons of tweaking vs overhauling a brand identity. Creative Bloq · May 10, 2025
Amazon has a new logo (but you probably didn’t notice) And that’s the point. Creative Bloq · Apr 30, 2025
From Clippy to Copilot: Microsoft celebrates 50th anniversary with vibrant campaign But it's more than a nostalgia trip. Creative Bloq · Apr 9, 2025
Hungry for creative advice? Koto’s slick new website reveals the recipe for branding success Seasoned digs into the world of design with expert insight. Creative Bloq · Feb 2, 2025
The best logos of the 2020s (so far) A deep dive into the most iconic logo designs of the decade and the stories behind them. Creative Bloq · Jan 3, 2025
Creative Bloq · Nov 30, 2024 The biggest logo design trends for 2025 (and yes Jaguar gets a mention) Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif minimalism.
Creative Bloq · Aug 2, 2024 This kids' smartwatch branding is wonderfully weird Why? Because it’s fun.
The Canberra Times · Jul 19, 2024 Inside the new menu at Koto that's only available for 10 people a day The 18-course menu is only on for a limited time.
Creative Bloq · Jul 4, 2024 New Microsoft Copilot+ PC branding aims to show the human side of AI Koto's new visual identity wants to bring AI to life.
Creative Bloq · Jun 17, 2024 This finance app rebrand is painfully Gen Z (and I love it) Koto embraces "Life on Max”
The Canberra Times · May 24, 2024 An invitation to feast at new Lebanese restaurant Azima It's from the man who bought you Koto and Inka.
The Canberra Times · Nov 22, 2023 Two-hatted chef Shaun Quade creating a buzz at The Lawns of The Lobby The former owner of Melbourne's Lume has found a home in Canberra
Creative Bloq · Nov 9, 2023 Deezer's new rebrand is a striking and colourful delight New logo and visual identity hit all the right notes.
The Canberra Times · Aug 22, 2023 How Koto has already touched the hearts of Canberrans Were you married there back in the 1980s? Then they're saving a seat for you.
Creative Bloq · Aug 19, 2023 These are the 9 best new logos of 2023 so far From redesigns to new product launches, these are the best new logo designs of the year so far.
Creative Bloq · Aug 16, 2023 Eco-friendly branding doesn't have to be boring De-extinction's delightful visuals put plastic in the prehistoric era.