Countless brands have been resurrecting old logos and assets in recent years, marking a move away from homogenous flat design. From Pepsi to Burberry, we've seen huge companies take a leaf out of their own history books when it comes to approaching 'new' designs. But vodka brand Absolut has arguably never forgotten its design roots in the first place.
As well as its famous bottle and bold sans-serif wordmark, Absolut is famous for its iconic print ads and artist collaborations. We recently attended the launch of the brand's new limited edition Andy Warhol, featuring a long-lost painting that was only recently rediscovered. Here, we caught up with Deb Dasgupta, Global VP of Marketing for Absolut, to discuss Absolut's approach to heritage branding and artist collaborations.
