INSANE: Absolut | Rare Historical Photos

Why brands have swapped competing for co-branding

In 2026, more and more brands are teaming up.

Creative Bloq · Jul 19

This hot sauce design dispute is an absolute Tabasco fiasco

The legal battle is heating up.

Creative Bloq · Feb 6

"Brands cannot disconnect from their past": How Absolut Vodka embraces heritage branding

From the bottle to the logo, Absolut knows the power of its brand assets.

Creative Bloq · Oct 26, 2024

Popular city centre restaurant hosting unique Pride events

For the month of June, Roberta's will be decked out in the Pride colours, with a late night DJ every weekend to keep the party going

Dublin Live · May 10, 2023

Her mother's drunk driving death inspired this CEO to lead a liquor giant

The PepsiCo alum has long pushed for indulgences, in moderation.

Fortune · May 9, 2023

Dublin garden centre to be turned into one-of-a-kind clubbing experience

You better act fast because a very limited number of tickets for this unique and creative event will go on sale this week

Dublin Live · Apr 11, 2023

'I tried the Heinz x Absolut vodka pasta sauce inspired by Gigi Hadid - it's my new go-to meal'

After the boost in popularity for vodka pasta, Heinz has launched a limited series tomato sauce jar with vodka brand Absolut - Mirror reporter Danni Scott grabbed a serving

Daily Mirror · Mar 24, 2023

The new Heinz posters are Absolut winners

Vodka meanz Heinz.

Creative Bloq · Mar 23, 2023

Heinz and Absolut launch new vodka pasta sauce inspired by social media craze

If you're a big fan of a pasta dish because it's quick, easy, and tasty, then Heinz and Absolut Vodka are about to elevate your midweek meal with a brand new sauce

Daily Mirror · Mar 22, 2023

Heinz partners with Absolut for new Tomato Vodka Pasta Sauce

The sauce will be available in limited amounts from Waitrose stores next month

Manchester Evening News · Mar 22, 2023