Cadbury has announced it will be launching Twirl Caramel, a new take on the iconic Twirl, with caramel flavours wrapped into the layers of chocolate. A series of cryptic adverts have appeared in unexpected places, to keep the excitement limited to those eagle-eyed enough to spot them.
Twirl Caramel appeared on the banks of the tidal River Thames this week. Despite being prominently positioned in the Royal Victoria Dock, Greenwich, the ads were submerged at high tide, with the message mostly hidden, making them only visible to passersby who happened to be there at the right time. Thames riverboat commuters, canoeists and users of the cable car passing by were amongst the few who may have caught a glimpse.
Further quirky placements saw Cadbury advertise on a remote island with a population of two and the UK’s least used train station, keeping the secret amongst those lucky few who happened to find themselves in these remote locations.
