Snapchat, long-known as a featherweight in the league of Big Tech giants, is hoping to best opponents Meta, Google, and Apple by releasing its new augmented-reality AI-enabled smart glasses months, maybe even years, before the big guys.
Speaking at a conference on Tuesday, Snap CEO Evan Spiegel said the company would release a new version of its camera-equipped glasses next year that will incorporate an interactive, AI-enhanced digital screen within the lens. The 2026 release date would be ahead of Meta, which plans to release its AR “Orion” glasses in 2027, while Google has not attached a date to its Android XR glasses.
