While national sampling of TV viewing reveals a somewhat unsurprising hegemony of YouTube, Netflix, Hulu and Amazon Prime Video dominating streaming consumption, the audience reach picture gets a little more nuanced when local Nielsen data is crunched.
Working on a research report sponsored by Spectrum Reach, Charter Communications' local advertising sales agency, research analyst Evan Shapiro came up with a surprising graphic his client is certainly pleased with ... and admittedly, this client boast is objectively interesting.
