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EXPLAINED: Spectrum reach - The Real Truth

Samsung Ads Campaign for Southern California Toyota Wins Overall Advanced Advertising Innovation Award

Also earning honors are TelevisaUnivision, LG Ad Solutions, Spectrum Reach, EssenceMediacom, Samsung Ads

Multichannel News

Is Magnite a Top Pick in Digital Advertising?

Magnite (MGNI) exceeded expectations in its latest quarterly report and is forging ahead with strategic partnerships. However, is MGNI a top pick in the digital advertising space amidst stock volatility and valuation concerns? Read on to learn more….

StockNews.com

Magnite To Provide Additional Programmatic Access to Spectrum Reach Ad Inventory

Ads on Spectrum’s app can be bought in real time

Multichannel News

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Charter's Spectrum Reach Second Only to YouTube in Local Streaming?

Within its top 22 Nielsen-measured local markets, cable operator's Spectrum Reach platform boasts 18.4% of all streaming usage

Broadcasting & Cable

AI-Generated Ads Produce $27M in Revenue for Charter's Spectrum Reach

Charter’s Spectrum Reach used Waymark's AI tools to produce nearly 7,000 rendered commercial projects

TV Tech

Charter's Spectrum Reach Says Its Partnership With AI Tech Startup Waymark Generated $27 Million in Local Ad Revenue in 1 Year

Detroit-based AI company offers tools for mom and pops to produce inexpensive local TV spots on their own in minutes

Broadcasting & Cable

Fullthrottle.ai Gets Second Patent For Ad Attribution

Tech bolsters Smart Impression Predictor, SafeMatch products

Broadcasting & Cable

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Dan Callahan Joins Charter’s Spectrum Reach as Group VP

Exec had been with Fox since 2007

Multichannel News

Charter Becomes Largest MSO To Adopt ShowSeeker’s Pilot for Ad-Order Management

System surfaces content for monetization and creates single order for converged sales

Multichannel News

Entries Sought for Advanced Advertising Innovation Awards

Winning campaigns will show results from uses of data and technology

Broadcasting & Cable

Spectrum Reach Taps Beachfront for Programmatic Ad Serving

Set-top box TV, connected TV and online video inventory available

Multichannel News

Gray Television Stations to Use Generative Ai-Video to Create Local Ads

Waymark’s AI solution will be used by Gray’s stations to help local companies create video ads in minutes

TV Tech

Spectrum Reach Plans To Support 700 Multicultural Businesses With ‘Pay It Forward’ Program

Company provides free ads, creative services and other resources

Multichannel News

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