When copywriters are struggling with creative block, it can serve to take a break. And it looks like that's just what happened in this clever KitKat billboard advert on display at London's O2 Arena... and the writer never came back from the break.
But despite showing just two words and a blinking cursor, there can be no doubt as to what brand is being advertised, proving that for creative copy, less is sometimes more – at least when the branding is this strong (this could be one for our collection of the best billboard advertising).
