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INSANE: Kitkat | Vintage Vibes

How Nestlé turned a chocolate heist into a masterclass in brand building

When thieves made off with a truckload of KitKats, Nestlé's marketing team decided the best crisis response was to make a joke of it—it’s European marketing head explains how it pulled off the feat.

Fortune

Your next snack could keep your digital device safer and give you a break from doomscrolling - here's how

KitKat's new Break Mode wrapper doubles as a Faraday pouch

KitKat Issues Hilarious Response As Truck Carrying 11K Pounds Of Chocolate Crashes 2 Months After Famous Heist

“Anyone wanna take a trip to Highway 80 and loot some chocolate?”

Bored Panda

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read the most diverse news in one place.

Turning crisis into a super campaign: Lessons from KitKat

For many business owners, managing a crisis in silence is the default response. Companies generally prefer to deal with the fallout behind the scenes, following a simple mantra: resolve the issue and keep up the appearance that everything is “business as usual”.

The Conversation

How KitKat's 12 tonne loss became brand lore

KitKat's response to robbery was absolute genius.

Creative Bloq

KitKat Truck With 'Presidential-Level' Protection Spotted in Canada After 12-Ton Chocolate Heist

After a massive 12‑tonne chocolate theft in Europe, a KitKat truck was seen in Canada with what social media dubbed as'presidential‑level protection.'

International Business Times UK

KitKat truck flanked by security convoy after 12-tonne chocolate theft

A KitKat truck was flanked by a security escort through Toronto, Canada on Wednesday (8 April), following the theft of more than 400,000 bars in Europe.

The Independent UK

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KitKat reveals genius response to robbery drama

The 12 tonne KitKat heist has become an interactive internet mystery.

Creative Bloq

Brands Race to Break the Internet With Hilarious KitKat Heist-Inspired Post and 'Official Statements'

Brands turned a 12-tonne KitKat heist into viral 'official statements', revealing how humour, marketing and news now collide on social media.

International Business Times UK

The Great KitKat Heist: 400,000 Chocolate Bars Stolen — Now the Brand Wants Your Help

Discover the intriguing story of how 400,000 KitKat bars were stolen in Europe and how Nestlé is involving the public to track them down.

International Business Times UK

12 Tonnes of KitKat Chocolates Stolen in Europe, Brand Launches Tracker to Find Missing Bars

In a bizarre and almost cinematic turn of events, a truck carrying nearly 12 tonnes of KitKat chocolates has mysteriously disappeared during transit across Europe. The incident, which occurred just this week, involves over 400,000 bars of the popular wafer chocolate, leaving both authorities and chocolate lovers puzzled.

Whats Hot

“Not An April Fools’ Joke”: Major Update In KitKat Heist Mystery As Company Issues Statement

"Is this an April Fools' joke?"

Bored Panda

KitKat heist becomes latest example of companies turning bad PR to their advantage

More than 400,000 bars were stolen – something the company managed to turn into a viral marketing moment

The Independent UK

Cargo theft costs U.S. trucking $18 million a day and is ‘unlike anything our industry has faced before,’ logistics exec warns

“By the time the theft is discovered, the freight has often vanished into a black market that stretches far beyond state or even national borders.”

Fortune

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The Times of India

KitKat heist: Domino's UK announces ‘KitKat pizza’ after 12-tonne chocolate theft sparks memes

Domino's Pizza UK joined the internet’s meme fest with a light-hearted response to the recent KitKat heist, mixing humour with marketing flair.

The Independent UK

Nestle issue KitKat supply update after more than twelve tons stolen in major heist

Nestle said the truck was full of bars of its new range and set off from central Italy

Motorsport

Formula 1 partner KitKat loses over 400,000 F1 chocolate bars in major Europe theft

More than 12 tonnes of F1-themed chocolate vanished during transit from Italy to Poland

The Guardian - US

Sugar high(st): more than 12 tons of KitKat’s ‘new chocolate range’ stolen in Italy

Thieves made a break for 413,793 units of the company’s new F1 line bars, which could cause shortage before Easter

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The Independent UK

Nestlé says 413,793 KitKat candy bars stolen en route from Italy to Poland

Nestlé says thieves have stolen a huge shipment of KitKat bars from a truck heading from Italy to Poland

International Business Times UK

Nestlé Reveals 400,000+ KitKat Bars Were Stolen En Route to Poland, Warns of Easter Shortage

Nestlé warns of a KitKat shortage ahead of Easter after a 12-tonne shipment of 400,000 bars was stolen en route to Poland.

Evening Standard

Retro 80s chocolate bar ‘better than KitKat’ back on UK shelves after 20 year hiatus

First launched in the 1980s, the bar is returning in its original nostalgic wrapper

The Guardian - US

Death of beloved neighborhood cat sparks outrage against robotaxis in San Francisco

KitKat, affectionately known as ‘mayor of 16th Street’, was struck and killed by a Waymo in the city’s Mission District

We Got This Covered

‘He brought warmth, smiles, and comfort’: California neighborhood in mourning after local cat struck and killed by a Waymo robotaxi

Everybody loved KitKat and they're not ready to forgive Waymo.

Evening Standard

Who are the worst culprits for shrinkflation?

New research has revealed that groceries from household brands such as Nescafé, Cadbury and Nestle are diminishing in size

Creative Bloq

KitKat wants you to be ruder to AI

But there's a good reason behind it.

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