NEW YORK—Comcast Advertising and Comscore have announced a deal that will allow Comscore users to access enhanced cross-platform signal validation using Comcast Advertising’s Signal Authentication offering.
Comcast Advertising’s Signal Authentication service offers a privacy-first solution across close to 32 million U.S. households. The two companies said that it delivers a new standard of accuracy and understanding of reach and frequency as well as attribution measurement across linear and streaming TV.
