INSANE: Comcast advertising - The Real Truth

GroupM’s Mike Fisher Joins Comcast Advertising

Named executive director, agency development

Broadcasting & Cable · Sep 11, 2024

Viewers Still Watch Linear TV and Addressable Ads Help Marketers Reach Them, Go Addressable Study Asserts

AMC Networks joins trade group

Broadcasting & Cable · Aug 15, 2024

Comcast, Comscore Expand Cross-Platform Measurement Efforts

Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution

TV Tech · Aug 1, 2024

CIMM Lays Out 2024 Priorities for Improved Media Research

Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data

TV Tech · Mar 29, 2024

Addressable Ads Increase Reach of Campaigns of All Sizes, Study Finds

Report from Go Addressable, CIMM outlines best practices

Multichannel News · Feb 29, 2024

Jim Spadafore joins Scripps Sports as Senior Director of Revenue

He brings nearly 25 years of media and sports sponsorship experience to the new post

TV Tech · Jan 18, 2024

FAST is Growing Fast

Comcast-Xumo report notes strong support among advertisers, viewers

TV Tech · Nov 8, 2023

Viewers, Ad Buyers Diving Into FAST, Comcast-Xumo Study Finds

84% of buyers expect to increase FAST spending in 2024

Multichannel News · Nov 8, 2023

Comcast Advertising’s 5 Predictions About Linear, Bundles and Collaboration

Report finds 94% of advertisers will maintain or increase spending in premium streaming channels

Multichannel News · Jul 19, 2023