Jesper Brodin, president and CEO of Ingka Group, which franchises Ikea stores, says a vast majority of the home goods and furnishing retailer’s customers take action in their daily lives to address climate change. And yet only 6% of them can afford to pay more for sustainable goods.
“It’s not in their economy or in their wallet to be paying for this,” says Brodin, speaking during a virtual conversation about navigating climate change in a complex geopolitical environment with CEOs and other C-suite leaders, hosted by Fortune with global consulting firm BCG.
