- Cracker Barrel has responded to conservative backlash concerning its recent rebranding and new signage, which involved removing the 'Uncle Herschel' character from its main sign.
- The company assured customers that 'Uncle Herschel' will remain part of the brand through menu items and store decor, and that the core elements of their restaurants are not changing.
- The new sign design is, in fact, a return to Cracker Barrel's original branding, despite claims from some conservatives that the change was 'woke'.
- The controversy resulted in a notable decline in Cracker Barrel's stock price, with the company losing approximately $94 million in market value in one day.
- Cracker Barrel acknowledged the strong feelings of its customers and stated they could have communicated the changes more effectively.
IN FULL
Cracker Barrel admits it ‘could’ve done a better job’ amid right-wing rebrand controversy
