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Cracker Barrel drops the hammer on consulting firm behind its disastrous rebrand debacle

Rebrand became a culture war battleground as conservatives reacted with fury to the now ditched new logo

The Independent UK · Oct 3, 2025

Cracker Barrel saw a massive drop in customers and warns more is coming after failed logo redesign

An earnings report shared Wednesday by the Tennessee-based company predicted that traffic could decline 4 percent to 7 percent for the full 2026 fiscal year

The Independent UK · Sep 18, 2025

For one man, the war against Cracker Barrel never really ended

Sardar Biglari’s 14-year beef with Cracker Barrel has earned him $1 billion—yet the company continues to resist him

Fortune · Sep 18, 2025

‘Why are they punishing the servers?’: Cracker Barrel server shares what her tips look like after new menu, logo drop

Beloved breakfast chain Cracker Barrel recently dropped a new logo without warning, which befuddled its loyal customer base. One server says the impact on her bottom line was severe.

The Mary Sue · Aug 28, 2025

What to know about Cracker Barrel's logo misfire and what could happen next

Cracker Barrel hired a new CEO in 2023 to innovate and appeal to more customers

The Independent UK · Aug 27, 2025

Trump calls Cracker Barrel logo outrage ‘a great opportunity’ to cash in for restaurant chain that set off MAGA

‘They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity,’ the president wrote on Truth Social.

The Independent UK · Aug 26, 2025

Cracker Barrel finally addresses new logo controversy

IN FULL

The Independent UK · Aug 25, 2025

Rebrand Of US Culture 'Fixture' Cracker Barrel Sparks Backlash

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy "Old Country Store" setting complete with rocking chairs and occasional country music performances.

International Business Times · Aug 23, 2025