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TV Tech

George Winslow

REVEALED: Ctv advertising passes 1b monthly milestone in june - The Real Truth

money

NEW YORK—New data from Vivvix shows that connected TV advertising passed an important milestone in June, with the total CTV ad spend reaching $1 billion in a month for the first time.

The ad intelligence provider Vivvix said that the June data was on track with projections from Vivvix’s first half 2023 report and demonstrates that more brands are recognizing the value and potential of advertising on the medium.

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