
Throughout “The Curse” Asher (Nathan Fielder) and Whitney Siegel (Emma Stone) grow more desperate to be thought of as good people. Wherever Whitney walks in the couple’s adopted New Mexico community of Española, she smiles and waves at strangers, pets their dogs and asks about their spouses. She preaches the feel-good gospel of investing locally and bringing jobs to this predominately Hispanic and Native American working-class community.
Like the twee strip mall showrooms she and Asher run, they do not fit in. No matter, since in their view, their mission is to inspire (read: force) their neighbors to rise to their standards.