Giant delivery company DHL has recently announced a strategic move to tap into the growing resale market by partnering with resale company Reflaunt to offer logistics services for the resale (vintage) business. This partnership will see brands contracting with Reflaunt to manage their resale operations, with all products being handled and authenticated by DHL personnel at DHL facilities.
The process involves consumers visiting a brand's site and utilizing software provided by Reflaunt to manage the resale process. The software then coordinates with DHL for services such as pickup, sorting, grading, authentication, photography, handling, and shipping. From the consumer's perspective, the interaction appears seamless with the brand.