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TV Tech

George Winslow

HISTORICAL FACTS: Directv advertising taps 605 to improve ad measurement - Caught on Camera

DIRECTV DirecTV Advertising 605

605

NEW YORK—DirecTV Advertising has announced that it will be working with 605 to provide its customers with better data, measurement and attribution solutions.

By tapping into 605’s sophisticated measurement platform and rich data partnerships, DirecTV Advertising said it will be able to expand DirecTV’s existing addressable ad data and tools to provide customers with more visibility on lower funnel metrics including sales lift, website activity, geo-location visitation and more.

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