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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

YOU WONT BELIEVE: Doubleverify roku team up to fight streaming ad fraud - You Need To See This

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DoubleVerify and Roku said they would extend their efforts to investigate and prevent ad fraud affecting streaming video.

The companies started working together last year and said they managed to neutralize SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV devices.

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