A new report from Xumo and Comcast Advertising released this week shows that the FAST (free ad supported TV) trend is showing strong growth among both advertisers and viewers.
According to the joint report, “The 2023 State of FAST,” from Xumo—the streaming joint venture between Comcast and Cox—advertisers are increasingly including FAST in their strategies in response to viewer habits, with 84% of buyers responding that they plan to increase their FAST investments even more in 2024. With advertisers increasing their spend year over year, consumer interest and awareness in the free service also continues to grow; in fact, the study reveals, 94% of FAST impressions are delivered on the TV screen.
