
Guinness famously used the slogan 'pure genius', and this is one case where we have to agree. Its Christmas campaign for 2023 involved the creation of a real pair of winter boots, or 'foot pints', as the brand is calling them.
The padded black boots with white faux fur around the top and the Guinness logo on the backs look like pints of Guinness on your feet. And if there's snow fall, they leave a trail of pints behind them all the way to the pub. Yes, this has to be a contender for our pick of the best Christmas adverts.