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Creative Bloq

Technology

Daniel John

YOU WONT BELIEVE: Gwm admits plagiarising iconic land rover poster - What They Never Told You

Range Rover ad.

The best print ads are designed to make the viewer double-take, be it through striking imagery or clever visual puns. But a recent ad for GWM's new Wey V9X SUV has been turning heads for all the wrong reasons.

When the car manufacturer announced the Wey V9X SUV, fans immediately noticed that an accompanying ad bore a striking resemblance to an image used by Land Rover to promote the Range Rover Sport last year. And by striking resemblance, we mean the image looks exactly the same.

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