Hasbro Inc. (NASDAQ:HAS) and Target Corporation (NYSE:TGT) are riding a surge in trading-card demand. At the same time, Mattel Inc.‘s (NASDAQ:MAT) outlook shifts toward a holiday-heavy fourth quarter amid tighter retailer inventories.
Bank of America’s Alexander Perry says trading cards—and especially Magic: The Gathering—remain the key growth engine for Hasbro heading into late 2025, with a busier release slate, “an expanding player base”, and wider distribution fueling upside.
