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UNCOVERED: Mattel - The Untold Story

‘Masters Of The Universe’ Abysmal Box Office Debut Sparks Ugly Blame Game: “Jared Leto Can’t Be A Scapegoat”

He-Man lost the battle at the box office and fans are fighting over who swung the fatal blow.

Bored Panda

Masters of the Universe shows how companies learned to monetise childhood forever

A new Masters of the Universe film is now out in cinemas – nearly four decades on from the original 1983 cartoon series and 1987 film.

The Conversation

From Masters of the Universe to Monteverdi: your complete entertainment guide to the week ahead

The cartoon favourite and Mattel toy He-Man battles Skeletor on the big screen, and Garsington continues its run of excellent early operas

The Guardian - UK

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45 Years Later, He-Man's True Origin Is Much Weirder Than You Realize

Although most people remember the 1983 He-Man and the Masters of the Universe TV show, they don't know that his origins came about years earlier.

Inverse

Why does Travis Knight think Masters of the Universe is 'tricky' to adapt into a movie?

Masters of the Universe director Travis Knight believes that the 1987 film take on the Mattel franchise failed because it is "tricky" to adapt He-Man's adventures for the big screen.

BANG Premier

By the power of nostalgia, He-Man is back and it really works

The writers obviously enjoyed building adult jokes into the script.

The Canberra Times

12 of the weirdest 'Masters of the Universe' characters

By the power of… what the hell is that? If you thought the patrons of the Mos Eisley Cantina were strange, they've got nothing on He-Man and Skeletor's entourages.

Space

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Masters of the Universe tries to manage the absurd masculinity of He-Man – it should just accept masculinity is absurd

The French psychoanalyst Jacques Lacan once said that the most tragic thing about masculinity was that it had a symbol. He didn’t have He-Man in mind when he made this comment. He died in 1981, two years before the original cartoon’s debut. But he might as well have. (He was…

The Conversation

'The movie has tremendous heart': We sat down with the director of 'Masters of the Universe' to learn how he found 'the power' for the new He-Man

"My compass was about trying to please the eight-year-old version of myself who discovered He-Man for the first time."

Space

I watched Amazon's new sci-fi fantasy movie Masters of the Universe — and it's the unrelentingly fun popcorn movie that I had expected recent Star Wars movie The Mandalorian and Grogu to be

Masters of the Universe get the big-screen treatment for only the second time in 40 years — and it might be one of the biggest movie surprises of the year.

TechRadar

Despite positive first reactions, Masters of the Universe presales don't look promising, and the movie is tracking to flop on opening weekend

The first live-action Masters of the Universe movie in almost 40 years is predicted to bomb

Total Film

It had the power! The weird origins of He-Man, Skeletor, and the 'Masters of the Universe'

Mattel's musclebound response to 'Star Wars' had a life of its own

Space

Camila Mendes hails 'attention to detail' on Masters of the Universe sets

Masters of the Universe star Camila Mendes was wowed by the "attention to detail" that the crew put into constructing sets on the new movie based on the Mattel franchise.

BANG Premier

Alison Brie amazed about reaction to her He-Man villain

Alison Brie says fans across generations have reacted enthusiastically to her casting as Evil-Lyn in the upcoming Masters of the Universe reboot.

AAP

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BANG Premier

Alison Brie says men are more excited about her He-Man villain role than anything else she has done

The actress has also revealed fans across generations have reacted enthusiastically to her casting as Evil-Lyn in the upcoming Masters of the Universe reboot alongside Jared Leto and Nicholas Galitzine.

The Conversation

Dolls beat screens for building children’s social skills, study finds

What’s the point of play? Is it simply a way to keep children occupied, or something more? For some, it’s about learning literacy and numeracy. For others, it’s how friendships form and relationships deepen. But it can be all of these at once, and more.

BANG Premier

He-Man creator Roger Sweet dies aged 91

He-Man creator Roger Sweet, who was the spark behind Mattel's iconic character, has died aged 91 after a battle with dementia.

TechRadar

Belkin’s Lilypad iPad case brings Toy Story 5’s newest character into the real world in the most functional way yet

Belkin has turned Toy Story 5’s Lilypad character into a movie-scale iPad case, transforming the device into a playful, character-inspired accessory.

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TechRadar

I went inside Mattel and saw how Toy Story 5 toys are built — and made interactive

Behind the scenes at Mattel and the making of Toy Story 5 toys.

The Guardian - UK

Victoria Beckham ties up with Gap as retailer hopes luxe push will drive comeback

Ex-Mattel boss behind Barbiemania pivots retailer towards more premium fashion after reopening UK stores

TechRadar

I went behind the scenes at Mattel — and its new Woody and Buzz feel like they stepped out of Toy Story

Ultimate Action Woody and Buzz each boast 70+ phrases and have two modes — Alive or Toy —, with lots of tech under the hood.

Tom’s Guide

WrestleMania 42 is live on ESPN and Netflix this weekend — here's who's going to win

WrestleMania 42 is live this weekend across two nights and 13 matches. I've been watching WWE for 30 years, and I've gone through every match on the card, given you my prediction, and picked out the best merch to buy before the bell rings.

MusicRadar

“We were very secretive about the song title. It was such a great idea and we didn’t want anyone else to know about it. So for a long time we called the song Burger King!”: The story of controversial ’90s pop banger Barbie Girl

“We never had the urge to be credible – it’s just not us!”

Evening Standard

Florida Barbie event slammed as fans compare it to viral Willy Wonka fiasco

Fans who spent hundreds on Barbie Dream Fest say it was “nothing like advertised”

International Business Times UK

Barbie Dream Fest Disaster: Why Fans Complained About the Event, And Urged Organisers to Issue Refunds

Barbie Dream Fest in Florida left fans disappointed with lacklustre attractions, prompting Mattel to offer full refunds.

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