
It’s 11am on a crisp Wednesday morning. “It’s early,” warns 22-year-old singer/songwriter Lola Young, as she puffs away on her pineapple-ice-flavour vape, wearing a baggy, sold-out Supreme sweater that reads ‘Hey F*ckface’. In this moment, she is the very picture of Gen Z. Her signature lashes poke out from beneath her heavy fringe.
If you’ve entered the realms of TikTok within the past two weeks you will likely have heard Young’s south London accent belting out the lyrics ‘You said I’m really f*cking boring… well, that’s rich coming from you’. The snippet is taken from her latest single, Don’t Hate Me, and has been lip-synched by Bella Hadid, Kylie Jenner, Kehlani and Brooklyn Beckham and Nicole Peltz — as well as more than 138,000 other users. “It’s amazing, I can’t lie,” she says, having just received the Kylie Jenner news. “This response changed my plan. It was never going to be a single, I freestyled the whole thing.”