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Mel Rutherford, Professor and Department Chair, Psychology, Neuroscience & Behaviour, McMaster University

THE TRUTH ABOUT: How naming shared values is an effective approach to leading through a crisis - Caught on Camera

Leading always requires listening and understanding the goals and values of the people in your organization.

If your organization is in crisis — when the majority of stakeholders perceive a significant risk of severe harm to the organization — listening is indispensable, and your values are your lifeline.

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