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TV Tech
TV Tech
George Winslow

RARE PHOTOS: Innovid expands local measurement for nbcuniversal | Vintage Vibes

Innovid NBCUniversal NBC NBCU CTV Telemundo
Innovid

NEW YORK—Innovid Corp. has announced an expanded agreement with NBCUniversal that will see Innovid supplying cross-platform, outcome-based KPIs or key performance indicators for local marketers across CTV and linear.

The partnership spans across NBCUniversal's 31 markets, including 42 NBCUniversal and Telemundo-owned stations and 6 regional sports networks as well as all NBC Spot On and Peacock inventory.

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