We've been covering rebrands long enough to know the formula for their announcement. A quote-filled press release is accompanied by some splashy before-and-after animations posted to social media, along with a detailed case study on the creative agency's website for the design nerds (guilty).
The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a pretty hilarious way to announce the redesign of its owl logo.
