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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

YOU WONT BELIEVE: Joint industry committee on measurement invites youtube | Mind Blowing Facts

YouTube logo on phone

The Joint Industry Committee formed by programmers to create standards for television measurement has extended an invitation to YouTube, which has criticized the programmers’ focus on “premium,” long-form content.

YouTube’s stance that all video impressions should be measured in a similar way —regardless of the quality or curation of the content — was rebuffed by the the Video Advertising Bureau, which represents the programmers.

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