Drinks manufacturer Lucozade has unveiled a punchy new look, unifying the brand's growing selection of sports and energy beverages. In the crowded drinks market, Lucozade stands out as a fierce contender, unifying its products to create a visually striking master brand that maintains its signature look.
With a 97-year history, Lucozade is certainly one of the most iconic brands in the drinks sector. The small but impactful changes to the brand's identity catapult it into the contemporary drinks sphere, proving that legacy can be used to inspire a powerful brand refresh.
