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EXPLAINED: Lucozade - The Real Truth

When should you make a break with a brand identity?

In a nostalgia-filled world, is it ever okay to completely disown your past?

Creative Bloq

‘After 26.2 miles of sheer hell ...’: John Barnes to hand out drinks at London Marathon

The former England international will be supporting runners on Sunday before cheering Liverpool on in their quest to clinch the title

The Guardian - UK

Best sports drinks for optimal hydration

Replenish lost minerals and aid recovery with these pre, during and post-workout drinks

Evening Standard

From analysis to the latest developments in health,
read the most diverse news in one place.

Lucozade flips its identity with refreshing new logo

It’s a small change with a big impact.

Creative Bloq

Litter blighting UK footpaths with Lucozade bottles most often found, says study

Trash Free Trails’ report finds average of 41 pieces of litter a kilometre as calls grow for deposit returns scheme

The Guardian - UK

Sensory cues make athletes 80% more likely to hydrate during exercise

Prompts designed by Lucozade Sport found to encourage ‘visual thirst’ as new ad campaign launches

Evening Standard

Tesco flooded with complaints as meal deals change in all supermarkets

"Tesco is taking the p*ss"

Manchester Evening News

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Certain Lucozade flavours facing supply issues amid bottle 'production failure'

The drinks company are having to pause production on a number of flavours while they address a production failure from their bottle supplier.

Daily Record

Lucozade owner teams up with Rem3dy Health to target Japanese markets

Suntory is working with Birmingham healthcare products manufacturer on its international expansion plans

Birmingham Post

Coca-Cola named the most popular brand in Ireland as Tayto, Dairy Milk and Panadol all feature in rankings

Lucozade, Volvic and Fanta all saw big jumps

Irish Mirror

‘Everything comes back to the spirit of rave’: Jonny Banger in conversation with Jarvis Cocker and Jeremy Deller

Whether adding a Nike swoosh to NHS T-shirts or asking kids to draw their feelings on the government’s Covid letters, the work of Jonny Banger blurs the line between art, fashion and activism

The Guardian - UK

Shelf shock: soaring supermarket prices shoppers find hard to swallow

From dog food to coffee, readers are reporting some basic goods’ prices are rising by far more than inflation

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