Men's grooming specialist Lynx has used the latest Artificial Intelligence to come up with its latest limited-edition deodorant. Experts crunched data to find the iconic fragrance, analysing 3.5 million possible combinations, to discover the next-generation scent.
Designed to power up the daily routine of Gen Z across the UK and give them confidence, Lynx A.I. combines an aromatic floral blend of sage, artemisia and mint, refreshed with marine, apple and citrus notes and finished with a woody, amber and moss background.
Josh Plimmer, senior brand manager, said: “Lynx has always been at the cutting-edge of fragrance to create scents that give people up and down the country confidence whilst out and about. The launch of Lynx A.I., which was created by crunching 46 terabytes of data, unlocks the code to smell iconic and gives them the tools to overclock their confidence.”
