Greater Manchester's fast fashion industry was rocked this week after the fall from grace of a brand that had once been hailed as one of its rising stars.
Salford-based In The Style, which was once celebrated in a BBC fly-on-the-wall documentary, was valued at £105m when it became a public company two years ago. It was founded in 2013 by entrepreneur Adam Frisby, and its success made him a millionaire.
But this week the business announced it had agreed to sell itself to a private equity firm for just £1.2m in order to avoid administration.
