UNBELIEVABLE: I saw it first - The Untold Story

I Saw It First's £8 bag that looks just like £675 Jacquemus version

The recognisable twisted handle has had shoppers pointing out similarities between the two bags

Liverpool Echo · May 24, 2023

Mancs became millionaires with these big brands... then things started to go wrong

Brands such as Missguided and I Saw It First have faced financial troubles in the last year

Manchester Evening News · Mar 12, 2023

I Saw It First was bought for only £1 by Mike Ashley's empire as debts reached £13m

I Saw It First was set up by Jalal Kamani, the brother of Boohoo co-founder Mahmud Kamani.

Manchester Evening News · Dec 8, 2022

How Mike Ashley's Frasers Group bought Studio Retail Group, Missguided and I Saw It First

BusinessLive reveals why Frasers Group splashed the cash for the three companies

Birmingham Post · Aug 9, 2022

I Saw It First: How fashion brand worn by Love Island stars with Boohoo links followed in Missguided's footsteps

I Saw It First was founded in 2017 by Jalal Kamani, the brother of Boohoo co-founder Mahmud Kamani

Manchester Evening News · Jul 30, 2022

Frasers snaps up I Saw It First as it builds online fashion portfolio

Sale comes after purchase of Missguided and earlier acquisition of Studio Retail

The Guardian - UK · Jul 28, 2022

Fashion brand worn by Love Island contestants bought by Sports Direct owner

Frasers Group recently rescued Missguided out of administration in a £20m deal

Manchester Evening News · Jul 28, 2022

I Saw It First bought by Frasers Group two months after £20m rescue of Missguided

I Saw It First was set up by Jalal Kamani, the brother of Boohoo co-founder Mahmud Kamani

Birmingham Post · Jul 28, 2022

Scots influencer Molly McFarlane teams up with ASOS for stunning swimwear collection

Social media star Molly, 25, has teamed up with the fashion giant to launch her own South Beach x Miss Molly swimwear collection.

Daily Record · Jul 12, 2022

I Saw It First special code to get your next outfit for 60 per cent off

The fashion brand is popular among Love Islanders like Molly-Mae Hague

Manchester Evening News · Jul 8, 2022