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Creative Bloq
Creative Bloq
Technology
Daniel John

DARK SECRETS: Microsoft brings ai to life with new copilot pc branding | Rare Historical Photos

Copilot branding.

Digital studio Koto has revealed a brand new identity for the Microsoft Copilot+ PC range, designed to bring AI to life and reflect the "companionship between humanity and technology." Covering various Microsoft Surface Pro devices (which include some of the best AI laptops), the identity includes a new Copilot+ PC wordmark, unified colour approach and motion design system.

With AI built in, Microsoft Copilot+ PCs are equipped with Snapdragon X Series Processors for enhanced speed and all-day battery life, alongside a powerful Neural Processing Unit (NPU) that delivers up to 90% faster performance. The Microsoft Copilot+ PC brand champions the concept of "Illumination through AI," positioning the power of AI as approachable and seamlessly integrated into daily life. (If you're in the market for new gear, check out the best early Prime Day laptop deals.)

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