The NAACP is urging Black consumers to leverage their significant buying power of over $1.8 trillion annually to support companies committed to diversity, equity, and inclusion (DEI) initiatives. In a recent 'Black Consumer Advisory' memo, the NAACP called for a shift in consumer spending away from companies that have scaled back on DEI-related efforts, citing these actions as reinforcing historical barriers to progress.
Specific companies highlighted by the NAACP as ones to avoid include Walmart, Meta, McDonald's, Lowe's, Amazon, Tractor Supply, and Target. On the other hand, companies such as Delta Air Lines, Apple, Ben & Jerry's, e.l.f. Cosmetics, JPMorgan Chase & Co., and Costco were commended for their continued commitment to DEI.
