Anyone who's ever tried to lose weight, and made the mistake of mentioning it to other people, will know what it's like to receive a barrage of unwanted advice. MedExpress' new advert pokes fun at that culture with a witty new ad taking down unsolicited advice.
Created by Pentagram, specifically its Brand Narrative team, the advert was directed by Lachlan Dickie. It's set in a café but things take a turn when people in the café all begin to offer increasingly enthusiastic, incomprehensible and surreal weight loss advice. The main character, not surprisingly, becomes overwhelmed and annoyed.
