
NEW YORK—Nielsen has announced a multi-year data license renewal agreement with Comcast Corporation that will give it access to Comcast’s return path data (RPD).
The agreement expands Nielsen's big data footprint to nearly 45 million homes.

NEW YORK—Nielsen has announced a multi-year data license renewal agreement with Comcast Corporation that will give it access to Comcast’s return path data (RPD).
The agreement expands Nielsen's big data footprint to nearly 45 million homes.