Nike celebrates its 50th anniversary this year, and it’s honoring that milestone by looking at both the past and the future. The brand has partnered with global creative company Buck to bring a WebAR experience to 11 of its stores around the world, including those in New York City, Paris, and Shanghai. The project aims to highlight the spirit of DNA (Department of Nike Archives) and support the future of storytelling within the retail space.
Visitors can unlock the experience by using their smartphone’s camera as a QR scanner. Each of the 11 augmented reality experiences is contained within a QR box designed to mimic frosted glass, as to heighten the AR’s reveal and entice users to engage with each story. Accented with orange rims, the boxes virtually open up when scanned with a smartphone, revealing an array of Nike artifacts that visitors can explore through gestures and display cues.
