REVEALED: Augmented reality - The Real Truth

Nearly 80% of Indian home shoppers discover products through social media: Deloitte

A recent report highlights that nearly 80 percent of home shoppers in India discover products via social media. The home and household market is projected to grow 1.6 times and reach USD 260 billion by 2030. Consumers, especially younger ones, are increasingly using digital channels for their purchases and research.…

The Economic Times · Sep 29

Apple is attempting to revive its most troubled product

Meta has attempted to revive augmented reality headsets with its new, cheaper and lighter ‘VR Glasses’

The Independent UK · Sep 28

Meta unveils camera-free Ray-Bans after privacy concerns over ‘pervert glasses’

Instagram and Facebook parent company also looks to revive the ‘metaverse’ with new augmented reality goggles

The Independent UK · Sep 24

Snap’s just launched AR specs, beating Meta to the punch – here’s what to know

You can project a 115in display in front of you, play AR games and view turn-by-turn directions in your vision

The Independent UK · Jun 17

Everything you need to know about Specs, Snap’s latest venture into augmented reality

Snap has positioned the glasses as a standalone AR device that overlays 3D digital content onto the real world, aiming to bridge the gap between lightweight smart glasses such as Meta’s Ray-Ban smart glasses, and bulkier mixed-reality headsets such as Apple Vision Pro.

The Economic Times · Jun 17

Snap Specs are official, and they're a bold mash-up of Ray-Ban Metas and Apple Vision Pro — with a sky-high $2,200 price

Snap revealed its new Specs augmented reality glasses at AWE 2026. Here's what they offer.

Tom’s Guide · Jun 16

Snap Specs LIVE — $2,200 augmented reality smart glasses announced, along with availability and specs

Snap unveiled a consumer-facing version of its augmented reality smart glasses, called Snap Specs, at the AWE event in California today.

Tom’s Guide · Jun 16

Snap bets on AR glasses in post-smartphone race

Snap, the parent company of social network Snapchat, on Tuesday launched its Specs augmented reality glasses, a major bet by a struggling company to stake out ground in the post-smartphone era. Unveiled at the Augmented World Expo in Long Beach, California, the Specs are the first standalone augmented reality glasses…

The Economic Times · Jun 16

Pokémon Go data trained AI that could assist military drones in war zones

Location scans from the globally popular augmented reality game have helped train AI to recognise and interpret physical spaces

The Guardian - AU · Jun 12

PUBG-inspired mall battles: Chinese Gen Z turns shopping centres into real-life battlefields

Young people in China are transforming shopping malls into augmented reality battle royale gaming zones, inspired by popular titles like PUBG. Participants use dedicated technology to recreate video game mechanics in real-world mall spaces, engaging in physically demanding, team-based combat. This trend offers a new avenue for social interaction and…

The Economic Times · Jun 3