Meet Chillu the squirrel. Chillu is the mascot for 'Njangalum Krishiyilekku,' the campaign launched by the Agriculture department to promote agriculture as a household activity and localised production of safe-to-eat food.
The concept behind the campaign is, 'every little bit helps,' more or less what the Malayalam proverb 'Annarakkannanum thannalayathu' stands for, according to the department.
Artist Deepak Mouthattil has created the mascot. The Agriculture department said it was planning to have an animated version of 'Chillu' so as to make the squirrel popular with children.
