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W. Joseph Campbell, Professor Emeritus of Communication, American University School of Communication

EXPLAINED: No cheery time for election pollsters in run up to us midterms | Rare Historical Photos

Donald Trump Kamala Harris United States Shayne Coplan Kalshi Polymarket Francesca Hong George Gallup Nate Silver

Pollsters approach this year’s midterm elections dogged by high-profile misfires in recent elections while facing challenges from brash rivals intent on reshaping the landscape of political forecasts.

There are no guarantees that polling’s troubles – and persistent popular skepticism about the dependability of election polls – will be alleviated anytime soon.

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