You might think it was the beginning of the end of the Beyond. After showing up on every menu you opened, carving out entire new neighborhoods in your supermarket aisles and monopolizing the conversations of your all plant-curious friends for the past few years, alternative meat has recently lost some of its cachet.
Last month, a Motley Fool report noted that the Beyond Meat company's stock had declined a stunning 85%, and that 200 staffers have been laid off. "As well as consumers rejecting its product," journalist Rich Duprey observed, "distributors and retailers weren't ordering more of it, either." Our consumption of the old-fashioned kind of meat, in contrast, has not abated at all. We eat more beef now than we did a decade ago, and our poultry consumption, meanwhile, is at an all-time high. Have we lost our taste for meatless meat?
