
Pickleball, America’s fastest-growing sport, now has its very own official food. Contrary to what most people would’ve guessed, the food isn’t pickles — even though it’s there in the name. Instead, it’s blueberries.
In partnership with the U.S. Highbush Blueberry Council (USHBC), the Major League Pickleball hopes to bring more awareness to the many health benefits of blueberries. “Pickleball is a hugely popular sport that inspires excitement and passion — in the same way we know many people are superfans of blueberries for their deliciousness and health benefits,” Kasey Cronquist, president of USHBC, said in a press release. She continued, saying this partnership will hopefully “motivate consumers to grab a boost of blue, whether they’re a fan of playing pickleball, watching it, or both.”