Sony has revealed it’s developing “in-camera authenticity technology” as part of a newfound effort to combat misinformation.
The tech conglomerate explains in an announcement post that “fake and manipulated images” have become a growing threat with the advent of generative AI, and it's one that could erode away the public’s trust in official news sources. To address this problem, upcoming Sony cameras will have a digital signature feature giving these devices the ability to create a “birth certificate for images”. It’s unknown what these supposed “birth certificates” will have – the company is rather light on the details.
