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Jon Lafayette

RARE PHOTOS: Spectrum reach taps beachfront for programmatic ad serving | Rare Historical Photos

Spectrum logo on screen

Spectrum Reach, Charter Communications’s ad-sales unit, said it will use Beachfront Media as its sell-side ad server. 

Working with Beachfront will enable Spectrum Reach to sell ads to programmatic buyers across traditional set-top box TV, connected TV and online video platforms.

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